Louis Vuitton – When Fashion chooses Architecture

The Louis Vuitton Moet-Hennessy Holding, which, among others, owns Louis Vuitton, is well established as the first luxury group in the world. With a history in briefcase making since 1854, the brand with the famous LV logo entered the fashion world in 1997 when LVMH President Bernard Arnault appointed New York designer Marc Jacobs as artistic director. As an unchallenged leader in high-quality leather goods and travel products, LV is a recognized model of profitability thanks to the efficiency of its organization at all levels.  The constant expansion of its empire relies on a solid international tradition, which dates back to the 19th Century, when the Maison supplied royalty and the jet set all around the world (Queen Victoria, Tsar Nicolas II, the Egyptian Khedive, Ismail Pasha, Indian Maharajahs, Japanese Emperors like Hirohito in the 1920’s, American billionaires, Hollywood stars…etc). Also famous for taking part in well-publicized exploration rallies through Africa (the “Croisière Noire” in 1923, revived in 2004 with the opening of the first South African store in Johannesburg) and China (Paris – Pékin in 1907, celebrated with the “Rally Louis Vuitton Classic China Run,” in 1988). This prestigious past is certainly an advantage for the conquest of new markets, as often seen in the firm’s advertising campaigns.   (more…)

Tracing back Surrealism

Surrealism, a cultural movement born in Paris between the two World Wars, is known for the subversive visual artworks and writings of its disciples. These sought to break down the boundaries of rationality and irrationality, while exploring the resources and revolutionary energies of dreams, hallucinations and sexual desire. Artists and writers blamed the excessive rationalistic mentality and praise of bourgeois values for causing World War I and a deep crisis in Western culture. They rejected artistic tradition and formed an anti-rational, anti-social movement, Dadaism, which later evolved to Surrealism, under the leadership of André Breton, (Surrealist Manifesto, 1924) inspired by the psychoanalytical discoveries of Freud, (although Freud himself doubted their interpretation of his work) and Marxism.
Surrealism offered a ‘new’ way of perceiving the world: expressing psychological facts by removing ordinary objects from their usual environment and isolating them into an ‘imaginary’ world, accentuating their symbolic significance or insignificance by maximizing the visual impact on the viewer and evoking a feeling of ‘empathy’. Its adepts used unconventional techniques: automatic writing in literature, a dream-like perception of space and dream-inspired symbols in painting (artists Salvador Dali, Yves Tanguy, Max Ernst and Rene Magritte…etc)

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Making garments for a fair pay

The garment industry around the world has been notorious for its sweatshops, these factories that maintain a modern form of slavery in developing countries, characterized by low wages, excessive overtime and inhuman working conditions, especially endured by women, who make up most of the workforce.
Being opposed to the spreading of sweatshops all over the world, Ethical Fashion followers, who belong to the environmentalist movement, advocate for fairer labour, and a better-protected environment. Their coherent but limited programme proposes to help develop small communities through the preservation of traditional crafts and the use of natural  raw or recycled materials, as stated by Lionel Astruc in his book, “Voyages aux Sources de la Mode Ethique” (Paris, Eugen Ulmer Editions, 2009). For instance, the Indian NGO, Conserve India, helps fight poverty and pollution in New Delhi, by recycling plastic bags that are then transformed into trendy bags and purses sold in Europe. In Brazil, the sportswear brand, Veja, provides jobs to workers employed in collecting latex all the while protecting the Amazon rainforest. Other development initiatives include: weaving traditional silk in Cambodia and Alpaca wool in Bolivia, or jewellery made out of Zebu horn, in Madagascar. (more…)

Setting up a Fashion Company in this decade

Aganovich: A Case study

Serbian designer Nana Aganovich immigrated to Co­pe­nhagen with her family at the age of eight. Street art and political activism urged her to leave home at fifteen to travel around Europe, while practicing her graffiti style. After spending a year in Rome, she returned to Copenhagen where she attended the Danish Design School. Nana later completed the MA womenswear course at Central Saint Martins, from which she graduated in 2000, with distinction. Her next step was to follow her Chinese-American friend, Ahlaiya Yung, a former student from the St. Martins crowd, to China, where they set up a small production unit. ‘Missing Stock Studio’ as it was named, has since grown and relocated to the artistic hub, the OCT loft, in Shenzhen, South China. It continues to strive towards its founders’ goal of fighting unethical assembly line production by offering machine-made demi-couture: each garment is produced by one seamstress, encouraging and promoting dignity and high quality. (more…)

Redefining Rock, Chic & Elegance

A cloud of elegance, contrasted by a gang of hi-tech street fighters (Jean Paul Gaultier, Balenciaga), not to mention a generous dose of British fun (Alexander McQueen, Vivienne Westwood) marked the Parisian runways last week, as we chose to talk about the first set.

Roland Mouret’s collection was the epitome of Parisian chic. ‘Ease’ and fluidity were added to his famous curve-caressing, side-slit dresses, which he accessorized with smartly-cut jackets, and, loose gold beaded necklaces and bracelets, thus imposing a clinging vibe to his very sexy femme fatale looks. (more…)

Interview with French Couturier Stephane Rolland by Louise Kissa

Romantic Bimbos in Milan

Milan fashion week: Spring 2010

Winters are all about black, while summers are all white. This was the mood as total white looks made up most of this Spring’s collections. Another prevailing trend was a new wave of Romanticism: fluffy party frocks and prints that were all about ‘daisies and roses’: pale pinks, blues, but also bronzes, soft golds and ochres, adding warmth while flattering somewhat pale complexions. Naturally, brands that use ‘romanticism’ as their trademark were more successful in creating ethereal, refined outfits in finely chiselled fabrics without exaggerating the picnic effect.  On the other hand, usually ‘sexy’ brands, seemed to be having a lot rather than a little trouble tackling with this seasonal trend!

The inevitable, all-time-favourite bimbo style was, of course, present in several collections, displaying kitsch and cheap elements in wild, menacing colours. (more…)

London’s Upcoming Talents

London has been recognized as a centre for recruiting new fashion talents for the past few decades with worldly-acclaimed designers like: John Galliano, Alexander Mc – Queen, Hussein Chalayan, among many others. Skimming through the Spring collections last week, we noticed a handful of new talents. Some have dedicated the past twenty years of their life to fashion, while others have only recently presented their debut collection. Often from mixed cultural backgrounds, and at ease in London’s cosmopolitan atmosphere, some of them have completed a MA in either Womenswear or Menswear at the prestigious Central St. Martins College of Art and Design. (more…)

Optimism and Bubblegum

New York Fashion Week, Spring 2010

New York fashion week (10th to 17th September) displayed a new optimism as forgotten codes were re-established: colour reappeared dynamically as many designers daringly chose multi-coloured prints, much disregarded previously, while often completing their looks with strikingly contrasting accessories. The conventional ones chose a limited palette while remaining faithful to timeless grey, black, beige, white and earthly colours – the basics. Orange, a difficult colour, which has not always been successful, seems to be a new trend this season, as it was present in many collections. Overall, a considerable effort was made to offer younger, more refined, decidedly feminine outfits. Androgyny is apparently fading away, as tackiness is replaced by a “cute”, “decent” freshness. (more…)

An exclusive Interview of French Couturier Christophe Josse

Romanticism & Couture

Christophe Josse, a Parisian Couturier in his early forties, recently presented a few of his Prêt-à-porter 2010 models together with his Haute Couture winter collection. Slightly tinted with classical historical references, his creations are soft, vaporous and romantic. The designer is well known for his sublime wedding dresses, which are often transparent, playfully exposing and concealing the body.
Carefully respectful of the female silhouette and with a preference for uncommon classical porcelain-like beauties, much unexpected in fashion nowadays, Josse’s cuts express femininity in its most innocent and unveiled nature.

He welcomes us into his universe, his showroom at the famous 231 Rue St.Honoré in the heart of Paris. (more…)